I’ve taken much of what I learned from my time in the CIA leading special operations teams and applied it to Fieldcraft, where we’re building the B2B marketplace and new supply chain for sustainable agriculture. There’s a saying in special operations—“Slow is smooth, smooth is fast.”
This is a widely misinterpreted concept and would probably panic investors who were part of the “move fast and break things” era. That era is dead. However, this saying does not mean be patient or move slowly.
In combat, clearing a building is dangerous if done without precision. Smooth is the best way to do it without getting anyone killed. Training and research prepares you for a mission. Knowing what you’re doing makes you smooth and being smooth makes you fast.
The initial idea for Fieldcraft started years ago. I’ve traveled across all seven continents and nearly 100 countries. What struck me was that ingredients can come from any corner of the world and be used in products that can go to every corner of the world. Ingredients also have the greatest potential to improve economic outcomes and foster sustainable food systems.
Agriculture markets are inundated with brokers ranging from small offices to over 30,000 traders in larger companies in the US alone. Fieldcraft decentralizes and democratizes market access and makes it easier for growers to sell directly without costly marketing teams.
By improving margins, Fieldcraft makes sustainable practices practical. Building network effects entails piecing together every stage of that chain and building liquidity first.
Our vision is to become the global marketplace for sustainable agriculture and our preparation enables Fieldcraft to move with precision and speed over the next rounds.
Slow is smooth, smooth is fast.