Fieldcraft is the marketplace connecting the supply chain for sustainable food and agriculture. Buyers ranging from brands and manufacturers to bakers, brewers and distillers use our platform to simplify the discovery and sampling process, reducing the time and cost to innovate.
We're building a new supply chain and empowering businesses that are promoting biodiversity and pioneering new markets.
People always ask me where the idea to start Fieldcraft came from, especially given my background. I'm an Army veteran, led special operations teams in the CIA, served in several locations as CIA Chief of Base and later in the White House Situation Room. Why Fieldcraft?
That started with another question as I began to understand more about how my diet impacted my health as well as the environment. But what does sustainability mean?
I visited a grower in Minnesota who was hosting a Field Day on his farm. He led us to a freshly dug hole that revealed the layers of soil. He said the health of the soil depends on where you start. Growers can be sustainable for 50 years but it may not be enough to make it great. The goal is to leave it better than we found it.
I've traveled across all seven continents and nearly 100 countries and was inspired by the link, most often a broken one, between sustainable agriculture and ingredients. This is a vast supply chain to connect—everything from guayusa grown in Ecuador or barley in Afghanistan to the transformed ingredients.
Agriculture is the largest industry in the world and is the common denominator that empowers communities locally and globally. I often wonder when it will be possible for veterans and anyone else to visit places like Iraq and Afghanistan. I believe agriculture has the greatest potential to lift people from poverty to prosperity.