Based in Sugar Land, Texas, Wholesome Sweeteners, Inc. is a young company with generations of experience and expertise behind it. The company is the nation’s leader in Fair Trade, Organic and Non-GMO sugars, molasses, syrups, stevia and honeys and actually pioneered the certification process for Fair Trade Certified sugar, agave and honey. In 2015, the company rebranded to the new name of Wholesome! Wholesome! has been committed to organics and staying on the cutting edge of eco-friendly agriculture since its founding in 2001. Wholesome! is dedicated to Fair Trade and partners with caring farming families across the globe ensuring them a fair price for their crops. Since 2005, Wholesome! has paid more than $11 million in Fair Trade premiums to farming co-operatives and partners worldwide helping bring clean water, electricity, schools and health care to villages in Malawi, Mexico, Brazil and Paraguay.